Baby, hold on: Eddie Money coming to Sweetcorn Festival

Baby, hold on: Eddie Money coming to Sweetcorn Festival

URBANA — A free concert by classic rocker Eddie Money will headline next month's Urbana Sweetcorn Festival, organizers announced Sunday.

Eddie Money: Good or bad? Tell Tom Kacich about it here

"I think a lot of people will like him," said Jessica Snyder, events coordinator for the Sweetcorn Festival. "He is pretty accessible, and his music is very fun to listen to. I think his music will appeal to a broad range of people."

Money is set to take the main stage in the Champaign County Courthouse parking lot at 9:15 p.m. on Aug. 23. The show is scheduled for 90 minutes.

Still touring at 65, the '70s and '80s chart-topper is fresh off a riverfront performance Saturday night in Peoria. Fans paid $20 to $25 a ticket to see the native New Yorker sing some of his greatest hits.

Snyder said Money has been booked "for a few weeks" but Sweetcorn Festival organizers were told to wait until after the Peoria performance to make their announcement.

Edward Mahoney rose to fame in 1977, when his first album — the self-titled "Eddie Money" — went double platinum. Four decades after its release, the album's biggest hit inspired a 2012 television spot for GEICO, in which Money plays a dim-witted travel agent trying to sell a family of four on "Two Tickets to Paradise."

Tune in to any classic rock station and before long, you're likely to hear one of Money's other frequently played songs — "Take Me Home Tonight," "Baby Hold On," "Shakin'," "Think I'm In Love," "No Control," "Gimme Some Water," "I Wanna Go Back" or "Walk on Water."

"Take Me Home Tonight," his duet with Ronnie Spector, was nominated for a Grammy Award in 1986 and climbed as high as No. 4 on the Billboard Hot 100 list that year.

Between now and the Sweetcorn Festival, Money is booked to play at least 14 shows. Among them: back-to-back nights at an Iowa casino; alongside Blue Oyster Cult at the Waukesha (Wis.) County Fair; and, two days before Urbana, what's described on his website only as a "private show."

Other acts scheduled to perform at the Sweetcorn Festival are Candy Foster and the Shades of Blue, 90's Daughter, Feudin Hillbillys, Decadents and Brushville. The festival will take place from 5 to 11 p.m. Aug. 22 and from 11 a.m. to 11 p.m. Aug. 23.

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