Now the Builders Association is going really multimedia, particularly for people who own smart phones & iPads.
At two points during its new production, “House / Divided”, to be presented at 7:30 p.m. Friday (Sept. 21) at Krannert Center for the Performing Arts, audience members with certain smart phones and iPads can see additional visual content.
The Builders Association, a New York-based theater troupe, is in the experimental stage of incorporating this new “augmented reality” technology into its productions. Krannert assured us in its release that the augmented reality is not required for audience members to fully enjoy the show.
People who want to use their smartphones or iPads may take them to the center and place them in the silent mode and then use them during the performance. Krannert will hand out an instruction sheet with the program.
Before you get to the center, you also can download the free app “Layar” from your usual app source or a QR code scanner to use during the Builders Association show.
“House / Divided” uses live action and video to examine the foreclosure crisis, adapting John Steinbeck’s “The Grapes of Wrath” as a narrative backbone.
I have not yet seen this show but have seen others at Krannert by the Builders Association. Of the theater companies and individuals doing multimedia, the Builders Association’s are the best and most seamless I’ve seen, with the technology being enhancing and not distracting.
"House / Divided,” which had its world premiere last year at the Wexner Center for the Arts at Ohio State University runs for 1 hour 10 minutes, with no intermission.
There will be just one presentation at Krannert, which supported the production by giving the Builders Association, headed by Marianne Weems, a 10-day residency at Krannert to re-mount “House / Divided.” The association’s shows generally take two years to develop.