It would be easy to get carried away with the presidential campaign of Barack Obama, mainly because he's such an easy guy to like?
But a lot of what is on display at Obama rallies and rhetoric is how much Obama and his supporters seem to like themselves.
Take Obama's word for it when "we are the change we've been waiting for."
For starters, what does it mean? Hard to tell. But it's really clear what it reflects - self-adulation on the part of all concerned.
New York Times columnist William Kristol reflects on this phenomenon of self-love in his latest column.