The business behind the burger
If you haven't made it up to North Prospect Avenue in Champaign lately, there's a new burger joint.
It's called Five Guys, and it's the hottest "better burger" franchise in the market. Business is booming nationally for Five Guys, and the new one in Champaign is going great guns.
Many people will say, "Do we really need another burger joint?" The market's answer is an emphatic yes, and it's a pretty interesting story how Five Guys grew from a single store to the monolith it is today. It's the hottest restaurant franchise in the country. Jimmy John's is No. 2.