If you race 31.9 miles, are you an Ironman?

If you race 31.9 miles, are you an Ironman?

If you pay attention to triathlons, you probably know the Ironman World Championship was held in Kona, Hawaii this past weekend.

An Ironman event consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. That’s 140.6 miles of effort, so it’s a pretty exclusive group of people doing these.

Ironman also sponsors a series of races at the half-Ironman distance, called its 70.3 series.

But because of the increasing popularity of triathlons, the owner of the event just announced it will introduce a new series of races next year at the Olympic distance level, just under 32 miles total.

Here’s a link to the story in the Wall Street Journal last week about the new races.

What do you think — smart business move or dilution of the Ironman brand?

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