If you pay attention to triathlons, you probably know the Ironman World Championship was held in Kona, Hawaii this past weekend.
An Ironman event consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. That’s 140.6 miles of effort, so it’s a pretty exclusive group of people doing these.
Ironman also sponsors a series of races at the half-Ironman distance, called its 70.3 series.
But because of the increasing popularity of triathlons, the owner of the event just announced it will introduce a new series of races next year at the Olympic distance level, just under 32 miles total.
Here’s a link to the story in the Wall Street Journal last week about the new races.
What do you think — smart business move or dilution of the Ironman brand?