Following the release of its controversial video, The Real Bears — which links a family of sick and obese polar bears with their soda-drinking habit — the Center for Science in the Public Interest is now running a contest inviting people to submit their own original kick-soda videos.
The organization says it’s looking for creative, original and effective videos showing people pouring out their soda on or about Oct. 24 (Food Day) and has a $1,000 prize for the winner.
If you haven’t seen The Real Bears, it mocks Coca-Cola’s “Open Happiness” ad campaign with a look at sugary soft drinks’ dark side: how they effect our health when we drink too many of them.
Warning to parents: These polar bears aren’t like the jolly ones you see in the Coca-Cola commercials, and this video is not for kids. For this sad polar bear family, guzzling bottles of soda has resulted in tooth decay, insulin injections, amputation and even a bit of trouble in the bedroom for Mr. & Mrs. Polar Bear. It ends with the whole bear family pouring their sodas into the sea.
Find it at: www.therealbears.com
Submissions to the video contest will be accepted through Nov. 7. More information about that and how to submit a “Pour One Out” entry: http://cspinet.org/liquidcandy/pouroneout.html