Description:

"Made to Stick" a talk by Dan Heath, business educator, consultant and co-author of "Made to Stick: Why Some Ideas Survive and Others Die." Design Matters is a campus-wide lecture series organized by the School of Art + Design. The series explores the synergistic connections between design, technology, and business in the creation of new products, services, and experiences, as well as the development of design thinking in a variety of situations. With a roster of stimulating speakers from academia, business, and the creative industries, the series focuses on how design can shape our future world. For a complete list of lecture dates and times, please check the following Web site: http://www.art.uiuc.edu/projects/designmatters/

For more information:

Call 333-1861, or visit http://www.kam.uiuc.edu

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