Birkey's acquires dealership in Henry

Birkey's acquires dealership in Henry

RANTOUL — Birkey's Farm Store has acquired an agricultural equipment dealership in north central Illinois, bringing the company's total number of stores to 12.

Birkey's, a Case IH dealer, signed an agreement with brothers Bill Read, Bob Read and Jerry Read to acquire Read Bros. Inc. in Henry, a town between Peoria and La Salle-Peru.

The store will close on Friday, Aug. 10, and then reopen on Monday, Aug. 13, as a Birkey's store.

"It's a nice strategic move for us," said CEO Ron Birkey. Henry is located in the middle of Birkey's sales territory and the store will be one of the largest ones.

Jerry Read will continue to be involved in the business as a lead salesman, Birkey said.

Read Bros., originally an International Harvester dealership, has been in business since 1957 and was founded by Francis Read and his brother, Edgar Read.

Birkey's was founded in 1954 in Fisher and has locations in Annawan, Bloomington, Galesburg, Gibson City, Hoopeston, Macomb, Oakland, Polo, Prophetstown and Urbana. There also is a store in Williamsport, Ind.

"We look forward to working to develop relationships and serving customers in this area," Birkey said.

"We believe that our success has always been centered on our ability to recognize the needs of our customer," he said.

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whatithink wrote on July 19, 2012 at 1:07 pm

So, is it spelled, "Reed" or "Read" or are the people actually not related and have different spellings?


Mike Howie wrote on July 19, 2012 at 3:07 pm
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Sorry about that. It's Read. Thanks for asking. It's fixed now.

Mike Howie

online editor

killerut wrote on July 19, 2012 at 11:07 pm

That has to be one of the biggest dealerships in Illinois.  I don't even know where some of those towns are located.