Sunday, November 8, 2009 East Central Illinois

Modernized educational campaign part of safety initiative

By Jodi Heckel
Sunday, February 12, 2006 2:00 PM CDT

URBANA – Looking both ways before you cross the street is the safe thing to do. So you've been told since you were 5.

Now, officials are trying to make it the hip thing to do. The University of Illinois and the Champaign-Urbana Mass Transit District are looking at getting students' attention in ways that don't make them sound like their mothers.

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