Business roundup: UI marketing firm sets Civic Street Fest today

CHAMPAIGN — A student-run marketing agency at the University of Illinois will show off three 2013 Honda Civic Sedans today (Thursday, April 18) as part of a nationwide marketing contest.

The cars will be the centerpiece of Civic Street Fest, scheduled from 3 to 6 p.m. on Daniel Street between Sixth and Wright streets in Champaign.

The student-run agency, known as Output, stated in a release that it will provide free food, a disc jockey, entertainment from campus dance groups, giveaway items, a graffiti wall and an interactive Twitter projector screen.

The students are competing in the Honda Civic Marketing Challenge for the chance to present their marketing ideas to Honda executives. The UI is one of 20 schools taking part in the challenge.

A release from Output said the team is emphasizing the concept that the Civic is "equipped for the unexpected."

Champaign, Bloomington assets of Coretec acquired

CHAMPAIGN — Pavlov Media has acquired the assets of Coretec Communications in Champaign and Bloomington-Normal, increasing Pavlov's ability to build and deploy fiber-optic services.

According to a Pavlov release, the assets acquired include:

— Several hundred miles of fiber optics.

— Equipment, including an excavator machine, three drill rigs, two dump trucks and several trailers.

Six former Coretec construction team employees are now part of Pavlov's Campus Communications Group, the release stated.

"This acquisition adds to Pavlov Media's existing fiber-optic network," said Mike O'Linc, president of Campus Communications Group and Pavlov Media Fiber Services.

"The assets we purchased improve our scalability, helping us to provide low-cost, last-mile connectivity in Bloomington-Normal and Champaign, as well as the many other markets we serve," he said.

Pavlov Media, which provides video, data and voice services to apartment communities, operates in 38 states. Founded in 1994, it acquired Campus Communications Group in 2004.

Newest Spinlight app focuses on learning words, sounds

CHAMPAIGN — Champaign-based Spinlight Studio has released its newest app, Gappy's First Words.

The new app is an interactive reading game that helps kids learn more than 200 words and their sounds. As part of the game, players fill in gaps with letters to complete words.

Designed for kids ages 3 and older, the app sells for $2.99.

Another of Spinlight's apps, AlphaTots, recently won a 2013 ON for Learning Award from Common Sense Media.

That app was placed on Common Sense's short list of the best 50 games, apps and websites for kids today.

Since 2011, Spinlight has released nine titles for kids.

 

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