Atwood-Hammond youth baseball alleges discrimination in name change request

Atwood-Hammond youth baseball alleges discrimination in name change request

A local youth baseball organization which was asked to stop using the name "little league" is asking that other youth baseball leagues be told to do the same.

Atwood-Hammond had been using "little league" as a part of its name.  But since it was not a chartered member of Little League International, that agency requested that Atwood-Hammond discontinue the use of the name.

League Commissioner Steve McClain said a response letter was mailed on Wednesday morning to Little League International.  McClain said he has no problem changing the name but  feels his league was singled out because of its fundraiser to raffle off an AR-15 rifle.

McClain also said he believes that there is widespread use of the name by other youth baseball organizations.  He said the name of his league is being changed to Atwood-Hammond Youth Baseball.

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GeneralLeePeeved wrote on May 15, 2013 at 3:05 pm

Sorry, but Mr. McClain is going to lose this one.  Little League International, much like the Boy Scouts of America, Disney and other organizations and corporations, has a long history of protecting their trademarked identity.   It's not so much that they're being singled out for their association with an AR-15, it's more about the fact that they drew attention to themselves and enough people viewed that attention in a negative light.  Evidently, Little League caught wind of the controversy and chose to not be associated with it.  This goes on all the time with groups/companies that rely heavily on their brand's image.  I'm not saying whether or not this was the right decision to make in this instance, but they certainly weren't singled out as Mr. McClain believes.