New park district logo to debut in 2015

New park district logo to debut in 2015

CHAMPAIGN — The Champaign Park District is getting a new logo, but it will be another year before you see it on park signs, garments, vehicles, electronic communications and brochures.

After taking a look at seven options, the Champaign Park Board reached a consensus on a logo it calls "The Dancing Tree" at its meeting on Wednesday night.

The logo, which features a person with his or her arms wide open in a tree, will start appearing throughout the park district and its website sometime in 2015.

Megan Kuhlenschmidt, director of recreation and marketing for the district, said the logo is being developed in conjunction with the development of a new website by Champaign-based Thunderstruck Design.

"In a park district, a lot of what we do is to provide parks and open spaces for people," Kuhlenschmidt said. "But what's missing from our current logo is that we put people and activities in parks. Your logo is the one visual representation of what you do. What sets us apart from, say, a national park is that we put people, activities, dance, art and motion in parks. This logo really speaks to that."

The new website is expected to go online in mid-October, but park board members directed staff to keep the old park district logo on the website for the first year and then incorporate "The Dancing Tree" during the 2015-16 fiscal year.

"I think it should be launched in 2015-16, not this year," said board member Barb Kuhl. "I don't think you should do it so quickly. It needs to be planned for."

"I think people are really going to love what they see with the new logo and want to be a part of it," Kuhlenschmidt said.

Kuhlenschmidt announced that the new website will start up in October with a new URL, as well:

"You will still be able to go to and be directed to it," she said. "For a very long time, both will work."

In other business, the board voted 4-0 to award a $758,810 bid to The Dodds Company to renovate Douglass Park.

Executive Director Joe DeLuce said the work will include a new water playground, a new shelter, a new playground, trails throughout the park and a new baseball diamond for Little League Baseball.

Comments embraces discussion of both community and world issues. We welcome you to contribute your ideas, opinions and comments, but we ask that you avoid personal attacks, vulgarity and hate speech. We reserve the right to remove any comment at our discretion, and we will block repeat offenders' accounts. To post comments, you must first be a registered user, and your username will appear with any comment you post. Happy posting.

Login or register to post comments

ROB McCOLLEY wrote on July 10, 2014 at 7:07 am
Profile Picture

"I think people are really going to love what they see with the new logo and want to be a part of it," Kuhlenschmidt said.


I once thought that our parks would be the last refuge from PR  people employing PR phrases.

But now I can see our children, who are our future, flocking around the new logo.