Pavlov Media buys former Fluid Event Center to turn into new HQ

Pavlov Media buys former Fluid Event Center to turn into new HQ

CHAMPAIGN — The former Fluid Event Center in Champaign has been sold to Pavlov Media, a Champaign-based company that plans to move its national headquarters there sometime next year.

A growing national provider of broadband and television services, Pavlov Media bought the building at 601 N. Country Fair Drive, C, for $2.3 million, according to county records.

Pavlov will also relocate its two divisions — Shouting Ground Technologies, a technology-solutions business, and Campus Communications Group, a provider of fiber-optic network services — to the former Fluid Event Center building.

The company currently leases space in the Church Street Square building at 206 N. Randolph St., C, for its headquarters.

It plans to move into its new building sometime next year after doing some remodeling there, according to Pavlov Media founder/CEO Mark Scifres.

The company employs more than 150 people in Champaign and is in the process of filling 40 more information and technology jobs and expanding its residential services, Scrifres said. Jobs are available in such areas as underground fiber construction, accounting, marketing and sales, he said.

Pavlov Media, which got its start in the early 1990s, calls itself the nation’s largest private provider of internet and video services to off-campus student housing. It’s currently operating in more than 40 states and Canada, Scrifres said.

Scrifres said Campus Communications Group is also expanding service into residential neighborhoods in central Illinois, and is already in Monticello, with plans for Champaign-Urbana, Savoy and Mahomet.

The 10-acre Country Fair Drive property gives the company space to grow, a place to park its trucks and easy interstate access, Scrifres said. The location is also close enough to Parkland College to make it handy for student IT interns, he said.

In addition to building offices inside the building, the company plans to spruce up the facade and grounds, he said.

“We’re really excited about hiring and expanding our business in  Champaign,” Scrifres said. “That’s why we bought it.”

The Fluid Event Center closed last year. The building last housed the short-lived Leadbelly’s Links, Drinks and Arcade.