UI names alum as 1st chief marketing officer

UI names alum as 1st chief marketing officer

CHAMPAIGN — The University of Illinois has named its first chief marketing officer, a UI alumnus who lives in Champaign and has more than two decades of experience in corporate brand marketing.

The appointment of Eric Minor, now senior director of marketing and innovation for the Arcola-based Libman Co., will take effect Jan. 31, pending approval by UI trustees. He will earn $230,000 annually.

Born in Michigan, Minor grew up in Champaign and attended University High School in Urbana. He later earned a bachelor's degree in electrical engineering from Illinois and an MBA from the University of Chicago.

He has also been a marketing consultant for BENE Associates LLC of Racine, Wis., and held marketing posts for SC Johnson, H.J. Heinz Co. and PepsiCo.

"It's a dream job for me," Minor said Thursday. "To be the chief marketing officer of the flagship university of the fifth-largest state in the country, to be able to work in a place that I love for a school that I love - it's a win-win."

The position is a new one for the Urbana campus. Minor will lead campuswide efforts to "tell the Illinois story of excellence in research, teaching, public engagement and economic development," according to the UI.

He will work with existing marketing and communications staff members in areas such as enrollment, advancement, faculty recruitment and reputation, officials said.

"He is a steady leader with strong interpersonal communication skills across a variety of stakeholders; builds strategic partnerships across distance and reporting structures; and employs tailored, fact-based solutions and communications," said Wanda Ward, the executive associate chancellor for administration and university relations, in a letter of recommendation to Chancellor Robert Jones. "He is both visionary and collaborative. Eric has a proven track record of successful engagement, relationship building, creativity and productivity."

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