All you need to know to get the most fun out of Halloween
By Lynda Zimmer
Friday October 31, 2008
Heather Coit
Clockwise from bottom, siblings Dawn Haken, 11, James Haken 8, and Paul Haken, 5, of Champaign get ready for a night of trunk-or-treating last week in the parking lot of St. Matthew Catholic Church in Champaign.
Nearly eight of 10 Americans will participate in at least one Halloween activity, and the top two are giving out candy to trick-or-treaters and eating it.
That report comes from the NPD Group, a market research company based in Chicago. Its Halloween Holiday Profile Report tells us:
– Candy has a nearly exclusive hold on the type of treat handed out.
– 82 percent of givers hand out mini or bite-sized candy bars; 45 percent give multiple types of treats.
– Only 20 percent of people let trick-or treaters pick out their own treat from what is being offered.
– More than 40 percent shop for treats within days of the holiday. About 25 percent run out of treats. Those who run out respond by turning off the porch light, buying more, handing out other snacks on hand, giving out coins and giving away treats their kids have collected.
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