Champaign council seeks to ease rules on electronic signs
By Mike Monson
Monday December 22, 2008
Heather Coit
The bright glow of the electronic sign at First Federal Savings Bank can easily be seen by passersby on South Neil Street in Champaign.
CHAMPAIGN – When First Federal Savings Bank bought a new electronic sign several months ago, it was with the idea of letting the public know about the bank's different products, or to post occasional pro-Illini messages.
"It gives us a chance to share our message with the community," said George Rouse, president of the bank, whose main office – and the new sign – is at 1311 S. Neil St.
But First Federal and three other businesses on South Neil Street – McDonald's, Walgreens and Culver's – were dismayed to learn this summer that the city's zoning ordinance allows on-premise electronic signs to change their image or message only once every 15 minutes.
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