The Champaign County Convention and Visitors Bureau said in its annual report that visitors are spending more money thanks to big events in the area.
The report said the county saw a 5.5% increase in direct spending at $298.5 million for the 2013 fiscal year.
The CVB's President and CEO Jayne DeLuce credited the increase to several factors, including people traveling more because of a better economy, as well as there being more shows and festivals in Champaign County.
Looking ahead, DeLuce said the CVB will focus on creating a unified branding effort with other groups in the area, as well as holding more sporting events in the area and attracting more of the international community.
DeLuce said some areas for growth in the sports arena include lacrosse and table tennis.