A Danville couple is turning an eight-year hobby into a brand new business. The Illini ATV World Inc., 14566 Perrysville Road, is the brainchild of co-owners Eric and Debbie Reuther, who started their interest in all-terrain vehicles in 1995.
"Eric wanted to buy one (an ATV) and we had a little bit of land around the house," said Debbie Reuther. "Then he bought one for me and one for our 9-year-old daughter Lacey. You know you can't just buy one."
She also believes you can't buy good service just anywhere either.
When asking questions about ATVs during stops in Alaska, Utah and Colorado, the couple was left unsatisfied.
"We would go someplace and they couldn't tell us who else rode ATVs or good places to go," she said. "In the process of doing it ourselves, we felt we could go the extra mile and do a little more. We could provide better communication."
They found an empty Danville lot and had a 3,200-square-foot building built during the past three months.
Illini ATV sells off-road four wheelers, sport helmets, goggles, tires and parts along with servicing all ATV makes and models. The cost of ATVs ranges from $2,000 for kids to $7,000 for adult size. The shop will also sell Arctic Cat snowmobiles in the fall, Reuther said. Derek Spann is the shop's store manager.
Debbie Reuther hopes to gather regular customers and other local ATV riders together for group trips to the Badlands in Attica, Ind., or out West.
"We want it to be like a club where you can talk about the new services that are out there and get to know other people who ride ATVs," added Debbie Reuther, who said ATV riding offers 12 months of fun.
"You can only ride motorcycles when it is warm and snowmobiles when it is snowing, but you can ride these all season long," she said.
ATV World hours are 8 a.m. to 5:30 p.m. Tuesday to Friday, 9 a.m. to 5 p.m. Saturday and 10 a.m. to 2 p.m. Sunday. Sundays are strictly for buying parts and other accessories, not purchasing ATVs. Call 446-7870 for more information.
Beauty supply store opens
State Beauty Supply has opened a location in Danville, adding to its more than 260 stores throughout the Midwest and the West Coast.
The business sells only to licensed barbers and cosmetologists, not to the general public. Any customer will be asked to provide state certification upon purchasing merchandise. Product lines include Redken and Biosilk-Farouk for hair coloring and perms, Joico and Sexy Hair Concept for styling, Kenra for shampooing and conditioning along with nail and tanning products.
State Beauty Supply always had a strong sales base in Danville, so it was an easy decision to open a branch in Vermilion County, franchise owner Brian Furry said.
"I have been looking for a location for about a year and a half and finally found an area that was acceptable. I tried to be centrally located, so it would be as convenient as possible," he said.
It took several trips driving around town and even more phone calls before finding a place; however, that property was leased to another party. Furry calls it a blessing in disguise, because upon further searching, he found his ideal building at 511 Fairchild St.
Furry has operated a Champaign location at 221 S. Mattis Ave., for the past six years. Margaret Redmond will be the Danville store manager.
State Beauty Supply hours are 8 a.m. to 5 p.m. Monday to Friday. Call 477-7060 for more information.
Photography studio relocates
Knoblauch Studios has moved to 2911 E. Voorhees St, Suite C. in the SRI Business Park. It was previously at 804 W. Williams St.
The 11-year business offers aerial photographs; company, family and individual portraits; and passport photographs. Owner Joyce Seay-Knoblauch said the move allowed for better studio capabilities. Interested companies can call 431-4216 for appointments.
"We don't have regular business hours because we mainly schedule on-location photos, but we are available every day," - Seay-Knoblauc said.
Vermilion County Business appears on Monday. If you have a possible item, please call Ernst Lamothe Jr. at 443-8489 or e-mail him at email@example.com . You may also send your information by fax at 443-8490 or by mail to The News-Gazette, 137 N. Walnut St., Danville, IL 61832.