LIVE Nike show at Krannert

LIVE Nike show at Krannert

It's 9:10, and that's a wrap on our live updates.  Thanks for reading.

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Some more photos:
 

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Some more reaction, this time in audio form:

Mike Thomas



Tim Beckman



Donovonn Young



Matt LaCosse



Tracy Abrams



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Listen to tonight's rebranding event here:



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More from DWS reporter Michael Kiser:
 

 

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Illini coaches, players and staffers are sounding off about the rebranding on Twitter, and the response has been positive.  Some examples:
 

 

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Here's the UI press release on the rebranding.  As we mentioned before in our DWS newscasts, this applies just to athletics.  It's not a university-wide logo.

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Here's another look at that new font:
 

 

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It's 7:33, and the program is wrapping up, but we'll keep this going for a few more minutes for any other notes that trickle in.

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And here come the student athlete models.  They look like they're having fun.

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Here's a look at the new font:
 

 

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The shield logo that we saw in the leaked images yesterday will be the secondary logo, Van Horne says.  Conjures up images of superheroes, he says.

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Here's the slightly modified Block I logo:
 

 

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Van Horne tells us that orange and navy blue will be the athletic department's primary colors, and grey will be the secondary color.  The Block I will be the primary logo.  No surprises there.  The UI gets its own Nike-created font too.

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We're hearing from UI Chancellor Phyllis Wise, UI Athletic Director Mike Thomas, and Nike's Todd Van Horne before the modeling begins.

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Here's the press release from Nike on the rebranding.  Photo-wise, it looks like there's nothing we haven't already seen.  But that may change.

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It's 7:07, and we're off and rolling.

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We're minutes away from the rebrand unveiling.  Watch here.

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Original story:

So much for keeping a secret.

Images of the Illini's new look - courtesy Nike - leaked a day before Mike Thomas and Co. were to unveil it at Krannert.

Take a look here.

Tell us what you think here.

We tracked down some fashion gurus for their take. Rod Roberts is president and creative director of Thunderstuck Design of Champaign and Maya Bruck is creative director at Pixo in Urbana. Malia Andrus is on the Parkland College theater faculty, where she manages the costume shop and designs shows. She’s also worked for the Station Theater and is a senior engineer at Waterborne Environmental, Champaign:

Initial reaction?

Roberts: “I do like the typographical treatments. (The word Illinois and the numbers) really looks contemporary. I do like that type style or type treatment. It’s very clean.”

 

Bruck: “My initial reaction was I thought it looked great. Nike put a nice, professional, clean, athletic touch to it.

From a non-sports person, someone without a sports attachment to the Fighting Illini, I think they’ve done a really nice job. It seems true to the spirit. Clean, fresh and appropriate.” Bruck also added that the i’s in Illinois almost look like number 1s.

 

Andrus: “Absolutely an improvement. It looks fresh and modern but recalls history. It feels like pride; old and new together.”

 

Use of color?

Roberts: “I think the use of color is fine. ... There’s enough contrast between them. They did a pretty good job of the two color schemes.”

 

Bruck: “They did a nice job of tones. The navyish blue is a little more sophisticated blue. It’s not as bright a blue and it feels more mature than the previous one. There’s a level of sophistication to the tones that I haven’t seen in the current uniforms. ...

There’s a nice sheen to the helmet. It has a matte look to it. The helmets are great, even the shape of them, there’s more contours than the current one.”

 

How about the orange?

Andrus: “Look, Illini fans are all about the orange. That’s not going to change. I think they have kept the striking palette we all know and made it work with the design."

 

More from these guys in Thursday's News-Gazette.

 

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