Deron's press crew: Good or bad idea?

Deron's press crew: Good or bad idea?

Not that he has to market himself in Central Illinois, but Deron Williams has hired writers to spread his news in Brooklyn. It's a move that hasn't gone over well with everyone.

Writes Michael Bradley, a guest blogger for the National Sports Journalism Center:

"The site’s goal is to advance Williams’ name by focusing game stories around his contributions and posting articles about his successes on and off the court. It’s a shrewd idea, and it shouldn’t be long before other athletes are doing the same thing.

"Heaven help us."

Read more about it here.


Comments embraces discussion of both community and world issues. We welcome you to contribute your ideas, opinions and comments, but we ask that you avoid personal attacks, vulgarity and hate speech. We reserve the right to remove any comment at our discretion, and we will block repeat offenders' accounts. To post comments, you must first be a registered user, and your username will appear with any comment you post. Happy posting.

Login or register to post comments

Moonpie wrote on December 11, 2012 at 3:12 pm

No worse than the self-serving stuff the Sleepy Gazoo pulls.

afan wrote on December 11, 2012 at 8:12 pm

It sounds like Williams hired professional writers to help generate content for his web site.  Not sure how that's a problem.  The complaint from the story linked in the article is that these writers will lack objectivity.  But they're writing for so that concern is a bit absurd.