Deron's press crew: Good or bad idea?

Deron's press crew: Good or bad idea?

Not that he has to market himself in Central Illinois, but Deron Williams has hired writers to spread his news in Brooklyn. It's a move that hasn't gone over well with everyone.

Writes Michael Bradley, a guest blogger for the National Sports Journalism Center:

"The site’s goal is to advance Williams’ name by focusing game stories around his contributions and posting articles about his successes on and off the court. It’s a shrewd idea, and it shouldn’t be long before other athletes are doing the same thing.

"Heaven help us."

Read more about it here.

 

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Moonpie wrote on December 11, 2012 at 3:12 pm

No worse than the self-serving stuff the Sleepy Gazoo pulls.

afan wrote on December 11, 2012 at 8:12 pm

It sounds like Williams hired professional writers to help generate content for his web site.  Not sure how that's a problem.  The complaint from the story linked in the article is that these writers will lack objectivity.  But they're writing for deronwilliams.com so that concern is a bit absurd.