Not that he has to market himself in Central Illinois, but Deron Williams has hired writers to spread his news in Brooklyn. It's a move that hasn't gone over well with everyone.
Writes Michael Bradley, a guest blogger for the National Sports Journalism Center:
"The site’s goal is to advance Williams’ name by focusing game stories around his contributions and posting articles about his successes on and off the court. It’s a shrewd idea, and it shouldn’t be long before other athletes are doing the same thing.
"Heaven help us."