The Roger Ebert Sculpture fundraising campaign kicked off with at a press conference held at the Virginia Theatre by the C-U at the Movies Commemorative Sculpture Project to raise money for the sculpture on Tuesday Sept. 10, 2013. The $125,000 fund raising project combines efforts by several entities, the cities of Champaign and Urbana, the College of Media at the University of Illinois, the Champaign Park District, the Community Foundation of East Central Illinois and the Public Art League.